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Nov
10th
Look Beyond the Click

Jeff Welsh | COMMENTS (1)

"CTR results are not the best metric to evaluate a campaign's performance. Non-clicked ads still have significant impact on consumers and can generate substantial lifts to website traffic, trademark search queries, and online and offline sales..."

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Nov
6th
Things GA likes...

Amy Polansky | COMMENTS (1)

Sources of inspiration from this week..

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Nov
5th
Not New, But Improved

Karen Axtell | COMMENTS (1)

"Using renewable and/or recyclable resources as the basis for products is better for our health and the environment. So here's to designing not new things, but better things."

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Nov
4th
Guerilla with a Twist

Jan Sheeley | COMMENTS (1)

"We believe that the easiest way to change people's behaviour for the better is by making it fun to do." -- Rolighetsteorin

If you haven't seen this viral video from Rolighetsteorin's YouTube page yet, you don't know what you're missing out on!

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Nov
3rd
Graphic Design, Referenced

Mark Notermann | COMMENTS (0)

Ask what I do for a living, I'm happy to answer, "Graphic Design."

Easy.

It gets a bit more challenging if you reply, "What exactly IS that?"


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Oct
30th
GA's Top Five Favorite Halloween Candy

Amy Polansky | COMMENTS (0)

We took a little Halloween poll to see what was GA's top five favorite Halloween candy and here are the results!

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Oct
28th
Work/Life Balance?

Sara Patillo | COMMENTS (0)

"Recently I had the opportunity to work with Northwest Kidney Centers to create the visual identity for their new institution, the Kidney Research Institute...I was thrilled to become involved with an organization and a cause that hits so close to home."

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Oct
26th
Seattle: City of Neon

Amy Polansky | COMMENTS (0)

"I'm a huge fan of neon signs. They're much more than just inventive light sources -- the best of the bunch become landmarks, burning a neon image, and consequently brand identity, in the mind..."


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Oct
22nd
Pink - it's everywhere this month!

Julie Burke | COMMENTS (2)

"Why don't I care that Breast Cancer Awareness Month is a marketing strategy from Astra Zeneca, makers of breast cancer drug Tamoxifen? It's helped raise the discussion."

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Oct
20th
Garbology

Marlice Gulacsik | COMMENTS (3)

"Most of the time I zap all the e-news that shows up in my mailbox, seeking balance in the online/offline juggling act..."

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