Television dramas revolving around the hectic and fast-paced lives of medical professionals have been all the rage ever since MASH debuted in 1972. But today, there seems to be an overabundance of these made-for-TV emergency rooms on the airwaves. So how do you stand out in the crowd? Why, by using popular social media tools like Twitter in your plot-lines and maximizing interaction with your audience, of course!
I recently saw an article in the New York Times that told of the lengths one hospital drama went to bridge the gap between the real world and the fantasy realm. Showtime's "Nurse Jackie" showcases TV doctors updating real-live Twitter accounts that fans can follow, reply to and retweet. Not only is this interesting in terms of how characters become developed and how fans can continually be engaged even after the television program has ended, but also for the notion that real-life doctors could update their Twitter accounts and Facebook pages directly from the operating room like Seattle's Swedish Medical Center just did.
Utilizing social media to empower individuals to take their health into their own hands (Seattle Mama Doc), utilizing social media tools to witness state of the art procedures, all the while inspiring curiosity and understanding of medical pracitces (Seattle Local Health Guide), are just a few of the ways that technology has broken information barriers. Whether it's real-life or a TV fabrication, it's exciting to see where social media will take us!
No comments have been added yet to this post.
Post a comment - top
Please log in or register to leave a comment.
