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GA Creative blog

 
Mar
18th
To dip or to squeeze, that is the question.

Karen Axtell

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Kudos to H.J. Heinz Co. for not only unveiling the first major packaging change to the ketchup squeeze packet in 40 years, but for their foresight in buying their design team a used minivan to test if their ideas really worked while eating on the road.

 

Ketchup Packaging

 

And who knew there are hundreds of anti-ketchup packet groups on Facebook? They should be pleased with this new condiment container, an inventive way for hot dog aficionados to garnish their grub on-the-go.

 



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