Vishnu K. Mahmud's recent article in the The Jakarta Post, "Why Facebook can be a marketer's best friend", neatly sums up the beauty of Facebook from a marketing perspective in one word: stickiness.
In contrast, most corporate websites, blogs and microsites lack stickiness. They are just online locales to promote goods and services-in essence, digital online brochures that once reviewed and indexed are forgotten. In contrast, Facebook users have a vested interest with the site that differs greatly from their relationship with corporate sites.
For businesses looking to tap into the Facebook phenomenon, Mahmud offers some key advice and considerations:
New paradigms. Spam is out-permission marketing is in. Most users who are fans of a particular brand will want to get updates on the latest sales or deals. The key being that they must opt in first. Create a brand fan page.
Grow your network. Results are not instant. It takes a while to grow your user base network organically.
Think long term. Having a fan page is just the start. What can you do to drive traffic to the page? To build community?
Don't be afraid. Negative feedback will come your way. Transparency is key when working on problem resolution. Remember, you are on your home turf, so people will be able to see what is going on and judge for themselves.
Check out the entire article here.
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