At GA Creative, our philosophy on branding is that your brand is only as powerful as the story it tells. And to tell that story successfully, you need to be authentic, consistent and unique. By living your brand in these respects, you gain the promise of a great brand – differentiation, revenue growth and increase loyalties.
So what can you learn from the master of storytelling, rhyme and wordplay? Here’s what Dr. Seuss had to say about being authentic, consistent and unique.
On being authentic
A great proponent of celebrating who you are, Dr. Seuss was quoted to say, “Be who you are and say what you feel because those who mind don’t matter and those who matter don’t mind.” If your organization is authentic in terms of your values, what you believe in and how you live your brand, you will capture the hearts and minds of customers that value and respect what you do — and the ultimate reward is increased loyalties.
On being consistent
In addition to being authentic, by being consistent you help position your organization as reliable and dependable, and reinforce your story. It’s also about being thoughtful in your communications – as Dr. Seuss so aptly put it: “So be sure when you step, step with care and great tact. And remember that life’s A Great Balancing Act. And will you succeed? Yes! You will, indeed! (98 and ¾ percent guaranteed)…” ― Dr. Seuss, Oh, The Places You’ll Go!
Being consistent doesn’t mean your organization shouldn’t grow or evolve, but it means standing for something and continuing to reinvent and reimagine who you are.
On being unique
Dr. Seuss reminds us, “Why fit in when you were born to stand out?” What makes your organization unique? Start by making a list – a nice long list. Then write down the ways in which you are different from comparable organizations, especially the ones you admire the most. Differentiate yourself on a set of characteristics unique to you.
Then ask yourself this
Do your organization and employees live your brand – the one that is uniquely yours — consistently in everything you do? Is your brand authentic? Are your messages believable? There are a lot of questions and exercises you can use to identify your brand essence, who you are as an organization, and what you represent. As the wise Dr. Seuss puts it: “Sometimes the questions are complicated and the answers are simple.”
Get started today celebrating who you are, now and into the future. We’re here to help.