Nov
13th | GA Creative Receives Two Awards |
GA Creative has been honored twice this fall for its work on a multi-media campaign for long-time client Franciscan Health System's urgent care clinic in Gig Harbor, Washington. In the HealthLeaders Media Marketing Awards Best Service Line category, the campaign won the highest honor, a Platinum Award, given to fewer than 30 percent of all entries in the competition. The same campaign was named Finalist in the International Summit Marketing Effectiveness Awards, where honors were given to the top 20 percent of 544 total entries.
The campaign for St. Anthony Prompt Care illustrated five scenarios depicting unexpected aches and sprains that were used in newspaper ads, direct mailers, and cable television, resulting in a steadily increasing number of walk-in patients. "We're thrilled with the wide recognition for this eye-catching and successful campaign which has been expanded and is running again this year," said Sara Patillo, Account Manager.
About Franciscan Health System
Franciscan Health System is a non-profit organization affiliated with Denver-based Catholic Health Initiatives, one of the largest non-profit health care organizations in the United States. With a network of four major hospitals (five in 2009) and numerous medical clinics and other specialty centers around the South Puget Sound Region, Franciscan serves patients with 6,000 employees and a medical staff of 1,400. For more information, visit www.fhshealth.org.
About HealthLeaders Media Marketing Awards
The HealthLeaders Media's Marketing Awards program is designed to celebrate the nation's best healthcare marketing campaigns by offering diverse award categories to different hospital sizes. A panel of judges chooses the winners using a variety of criteria, giving with an emphasis not only on the look and quality of the campaigns, but also on results.
About The Summit Marketing Effectiveness Awards
The Summit Marketing Effectiveness Award (MEA) was created to go above and beyond evaluation of creative content in marketing materials by acknowledging advertising and the achievement of the advertiser's business goals. Open to all companies worldwide, the Summit MEA uses a rigorous evaluative criteria and unbiased judging to recognize effectiveness in advertising that successfully changes the consumer's knowledge, attitudes and beliefs.
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