var gal = new Array();
gal[214] = new Array();
gal[214][0] = 'Comcast';
gal[214][1] = ' | Comcast needed to increase high-speed Internet subscriptions within a limited territory. GA combined advanced audience segmenting techniques with benefit-driven messaging. | The multi-media campaign used humorous creative concepts to engage prospects, generate leads and overcome response fatigue. |
';
gal[214][2] = '/gallerypro/68/';
gal[214][3] = 1;
gal[214][4] = 2;
gal[214][5] = new Array();
gal[214][6] = new Array();
gal[214][7] = new Array();
gal[214][5][1] = new Array();
gal[214][6][1] = new Array();
gal[214][7][1] = new Array();
gal[214][5][1][1] = new Array('68_214_1_1241818372_full.jpg','Overview');
gal[214][6][1] = '';
gal[214][7][1] = '';
gal[214][5][2] = new Array();
gal[214][6][2] = new Array();
gal[214][7][2] = new Array();
gal[214][5][2][1] = new Array('68_214_1_1241818384_full.jpg','Direct Mailer');
gal[214][6][2] = '';
gal[214][7][2] = ' Results greatly exceeded projections. More than 10,000 qualified leads were generated, of which 7,300 converted into sales over a 12-week period.
| Response rates spiked at more than 2 percent for select efforts. Overall, the campaign achieved an unprecedented 72 percent close rate. |
';
gal[214][8] = 416;
gal[215] = new Array();
gal[215][0] = 'Covestic';
gal[215][1] = ' | Kirkland-based Covestic, a technology consulting company serving enterprise IT organizations, needed to integrate a new brand identity system into the look and feel of their web presence. |
|
';
gal[215][2] = '/gallerypro/68/';
gal[215][3] = 1;
gal[215][4] = 2;
gal[215][5] = new Array();
gal[215][6] = new Array();
gal[215][7] = new Array();
gal[215][5][1] = new Array();
gal[215][6][1] = new Array();
gal[215][7][1] = new Array();
gal[215][5][1][1] = new Array('68_215_1_1237429367_full.jpg','Overview');
gal[215][6][1] = '';
gal[215][7][1] = '';
gal[215][5][2] = new Array();
gal[215][6][2] = new Array();
gal[215][7][2] = new Array();
gal[215][5][2][1] = new Array('68_215_1_1237429379_full.jpg','Website');
gal[215][6][2] = '';
gal[215][7][2] = ' | GA combined Covestic’s new design assets with an easy navigation system, giving the developer and IT audience a clean and crisp overview of Covestic’s consulting technology solutions. |
|
';
gal[215][8] = 416;
gal[257] = new Array();
gal[257][0] = 'Dijji';
gal[257][1] = ' Dijji, a leading mobile media provider, required a new identity that embodied a cutting-edge image and set it apart from the competition.
|
|
';
gal[257][2] = '/gallerypro/68/';
gal[257][3] = 1;
gal[257][4] = 4;
gal[257][5] = new Array();
gal[257][6] = new Array();
gal[257][7] = new Array();
gal[257][5][1] = new Array();
gal[257][6][1] = new Array();
gal[257][7][1] = new Array();
gal[257][5][1][1] = new Array('68_257_1_1237429857_full.jpg','Overview');
gal[257][6][1] = '';
gal[257][7][1] = '';
gal[257][5][2] = new Array();
gal[257][6][2] = new Array();
gal[257][7][2] = new Array();
gal[257][5][2][1] = new Array('68_257_1_1237429877_full.jpg','Identity');
gal[257][6][2] = '';
gal[257][7][2] = ' | Using Dijji’s new brand personality as a guide—hip, quality-driven and savvy—GA produced the company’s logo. | |
';
gal[257][5][3] = new Array();
gal[257][6][3] = new Array();
gal[257][7][3] = new Array();
gal[257][5][3][1] = new Array('68_257_1_1237429866_full.jpg','Business papers');
gal[257][6][3] = '';
gal[257][7][3] = ' | Dijji’s business papers echo the curves of the company’s logo to provide a differentiated presence. |
|
';
gal[257][5][4] = new Array();
gal[257][6][4] = new Array();
gal[257][7][4] = new Array();
gal[257][5][4][1] = new Array('68_257_1_1239924018_full.jpg','Website');
gal[257][6][4] = '';
gal[257][7][4] = ' | The website positions Dijji as a lifestyle brand - offering “engaging mobile media” to a discerning audience. | The website design was honored with an American Design Award and a Print Media Communicator Award.
|
';
gal[257][8] = 416;
gal[258] = new Array();
gal[258][0] = 'Intand';
gal[258][1] = ' | Intand’s web-based event management software helps schools streamline the event scheduling process, making information accurate, accessible, and available to the entire school community. |
|
';
gal[258][2] = '/gallerypro/68/';
gal[258][3] = 1;
gal[258][4] = 4;
gal[258][5] = new Array();
gal[258][6] = new Array();
gal[258][7] = new Array();
gal[258][5][1] = new Array();
gal[258][6][1] = new Array();
gal[258][7][1] = new Array();
gal[258][5][1][1] = new Array('68_258_1_1237429418_full.jpg','Overview');
gal[258][6][1] = '';
gal[258][7][1] = '';
gal[258][5][2] = new Array();
gal[258][6][2] = new Array();
gal[258][7][2] = new Array();
gal[258][5][2][1] = new Array('68_258_1_1237429433_full.jpg','Identity');
gal[258][6][2] = '';
gal[258][7][2] = ' | GA developed the logo which represents multiple pieces of data coming together in one central system. It also demonstrates the various aspects of a community and how they join together in a whole. | The logo has a technical feel, but with motion, giving it the impression of being a living entity. |
';
gal[258][5][3] = new Array();
gal[258][6][3] = new Array();
gal[258][7][3] = new Array();
gal[258][5][3][1] = new Array('68_258_1_1237429427_full.jpg','Business papers');
gal[258][6][3] = '';
gal[258][7][3] = ' | Intand’s business papers incorporate the company’s new logo and clean look and feel, to reflect the corporate vision. | The stationery helped elevate the perception of the company from an obvious start-up to a savvy software provider.
|
';
gal[258][5][4] = new Array();
gal[258][6][4] = new Array();
gal[258][7][4] = new Array();
gal[258][5][4][1] = new Array('68_258_1_1237429442_full.jpg','Website');
gal[258][6][4] = '';
gal[258][7][4] = ' | Many of Intand’s competitors’ websites were designed with a “home-grown” look and feel. To differentiate Intand, GA created a more sophisticated online presence. | The design helped convey the brand personality traits: credible, intelligent, and service-oriented.
|
';
gal[258][8] = 416;
gal[539] = new Array();
gal[539][0] = 'Microsoft SharePoint Server';
gal[539][1] = '|
Microsoft needed a way to organize and package Microsoft Office SharePoint Server tools and demos to equip IT Pros and Developers for deployment.
| The Jumpstart kit also included \"Change the World\" marketing collateral items to help organizations promote SharePoint to information workers.
|
';
gal[539][2] = '/gallerypro/68/';
gal[539][3] = 1;
gal[539][4] = 1;
gal[539][5] = new Array();
gal[539][6] = new Array();
gal[539][7] = new Array();
gal[539][5][1] = new Array();
gal[539][6][1] = new Array();
gal[539][7][1] = new Array();
gal[539][5][1][1] = new Array('68_539_1_1271199280_full.jpg','SharePoint Server');
gal[539][6][1] = '';
gal[539][7][1] = '';
gal[539][8] = 416;
gal[262] = new Array();
gal[262][0] = 'Supply Chain Integrity';
gal[262][1] = ' Supply Chain Integrity required a brand strategy to position its cargo protection security services.
| The new brand would need to incorporate their information-sharing and analysis, case management software, and covert monitoring and loss recovery product and service offerings.
|
';
gal[262][2] = '/gallerypro/68/';
gal[262][3] = 1;
gal[262][4] = 3;
gal[262][5] = new Array();
gal[262][6] = new Array();
gal[262][7] = new Array();
gal[262][5][1] = new Array();
gal[262][6][1] = new Array();
gal[262][7][1] = new Array();
gal[262][5][1][1] = new Array('68_262_1_1237429665_full.jpg','Marketing');
gal[262][6][1] = '';
gal[262][7][1] = '';
gal[262][5][2] = new Array();
gal[262][6][2] = new Array();
gal[262][7][2] = new Array();
gal[262][5][2][1] = new Array('68_262_1_1237429673_full.jpg','Identity');
gal[262][6][2] = '';
gal[262][7][2] = ' GA created a brand hierarchy for the company and its products and services, and designed and developed its website.
| GA Creative’s work on behalf of Supply Chain Integrity garnered recognition by the Logo Lounge and the Communicator Awards.
|
';
gal[262][5][3] = new Array();
gal[262][6][3] = new Array();
gal[262][7][3] = new Array();
gal[262][5][3][1] = new Array('68_262_1_1271367207_full.jpg','Website');
gal[262][6][3] = '';
gal[262][7][3] = ' By using strong visuals and animation, the Supply Chain Integrity website resonates with law enforcement and security audiences.
| |
';
gal[262][8] = 416;
gal[521] = new Array();
gal[521][0] = 'Windows Embedded';
gal[521][1] = '|
GA planned and executed a lead-generation campaign for Windows Embedded targeting Industrial Device OEMs and manufacturers.
| The campaign included online advertising and e-mail to drive prospects to a landing page where they could order free evaluation software or register for a live webinar.
|
';
gal[521][2] = '/gallerypro/68/';
gal[521][3] = 1;
gal[521][4] = 3;
gal[521][5] = new Array();
gal[521][6] = new Array();
gal[521][7] = new Array();
gal[521][5][1] = new Array();
gal[521][6][1] = new Array();
gal[521][7][1] = new Array();
gal[521][5][1][1] = new Array('68_521_1_1255119777_full.jpg','');
gal[521][6][1] = '';
gal[521][7][1] = '';
gal[521][5][2] = new Array();
gal[521][6][2] = new Array();
gal[521][7][2] = new Array();
gal[521][5][2][1] = new Array('68_521_1_1255123167_full.jpg','Industrial Solutions');
gal[521][6][2] = '';
gal[521][7][2] = '|
The campaign phase one e-mail results greatly exceeded initial projections on gross number of clicks by 43 percent and a cost per click that was 31 percent lower than projected.
| The Industrial Solutions campaign is still in progress.
|
';
gal[521][5][3] = new Array();
gal[521][6][3] = new Array();
gal[521][7][3] = new Array();
gal[521][5][3][1] = new Array('68_521_1_1269973190_full.jpg','Academic Resources');
gal[521][6][3] = '';
gal[521][7][3] = '|
The Windows Embedded group required an innovative resource kit that included a four-DVD holder as well as a DVD interface.
| The Academic Curriculum kit consisted of three CDs with evaluation copies of software. GA designed the DVD interface, \"An Introduction to Embedded Systems,\" that included a course textbook in five languages.
|
';
gal[521][8] = 416;
var _img = "";
var _i = "";
function addslashes( str ) {
return (str+'').replace(/([\\"'])/g, "\\$1").replace(/\0/g, "\\0");
}
function stristr( haystack, needle, bool ) {
var pos = 0;
haystack += '';
pos = haystack.toLowerCase().indexOf( (needle+'').toLowerCase() );
if( pos == -1 ){
return false;
} else{
return true;
}
}
function swapimagepro(img,i){
if (i == 0){
// FULL SWAP
} else {
// IMG SWAP
for (ct = 1; ct <= gal[img][4]; ct++){
document.getElementById("sublink_" + ct).className = 'gallery';
}
document.getElementById("sublink_" + i).className = 'gallery';
}
_img = img;
_i = i;
cmd = "swapimagepro_swap()";
// alert ('Swapping');
setTimeout(cmd,600);
}
function swapimagepro_swap(){
img = _img;
i = _i;
// alert ('img = ' + img + "\n\ni = " + i);
var fdm = document.getElementById('fadedivmain');
var fd = document.getElementById('fadediv');
var subselect = "";
var images = "";
if (i == 0){
// FULL SWAP
subselect += "\n";
subselect += " \n";
subselect += " " + gal[img][0] + "
![\"GA](\"/graphics/ga_creative-spacer.gif\") | \n";
/*subselect += " \n";
subselect += " \n";
for (x = 1; x <= gal[img][4]; x++){
subselect += " | " + x + " | \n";
}
subselect += " | \n";
subselect += " \n";
subselect += " | \n";*/
subselect += "
\n";
subselect += "
\n";
images += "";
for (x = 1; x <= gal[img][3]; x++){
images += "![](\"") ";
if (gal[img][5][1][x][1] != ""){
//images += "
" + gal[img][5][1][x][1] + " | ";
images += "";
} else {
images += "";
}
}
images += "
";
text = gal[img][1];
fdm.innerHTML = subselect + "" + text + "
" + images + "
";
for (x = 1; x <= gal[img][3]; x++){
images += "| " + gal[img][7][i] + " |
";
if (gal[img][6][i] != "") {
var haystack = gal[img][6][i];
if (stristr(haystack, 'video') == true) {
images += "";
if (gal[img][5][1][x][1] != ""){
//images += "
" + gal[img][5][i][x][1] + " | ";
images += "";
} else {
images += "";
}
} else {
images += "";
if (gal[img][5][1][x][1] != ""){
//images += "
" + gal[img][5][i][x][1] + " | ";
images += "";
} else {
images += "";
}
}
}
else {
images += "";
if (gal[img][5][1][x][1] != ""){
//images += "
" + gal[img][5][i][x][1] + " | ";
images += "";
} else {
images += "";
}
}
}
images += "
";
text = gal[img][7][2];
fd.innerHTML = images;
}
fdm.style.display = 'block';
cmd = "swapimagepro_finish()";
// alert('Done swapping');
setTimeout(cmd,10);
}
function swapimagepro_finish(){
img = _img;
i = _i;
// alert ('img = ' + img + "\n\ni = " + i);
if (i == 0){
// FULL SWAP
} else {
// IMG + TEXT SWAP
}
}